Overview Matrix
SEO
Keywords Pages
AI Visibility
Overview Topics & Prompts Citations Sources
Competitors Discover24
Reports Integrations Settings
Last run 06:12 · 1,000 keywords
  2. Digibranders
  4. Settings
  5. Keywords

Topics & Prompts

Updated Sep 28, 02:10 · 13 topics · 250 core prompts

TopicsPromptsPanelsVersions

    No topics match

    Engine columns

      No prompts match

      Panels

      A panel is a fixed set of prompts observed on a schedule.
      PanelPromptsScheduleEnginesChanged, 90 daysLast run

      Sizing guidance

      Core panel

      Share of prompts whose mention flips between two weekly runs, measured on this project.

        McNemar test on paired weekly runs, alpha 0.05, power 0.8. A larger panel detects a smaller change.

        Membership history

        Core panel, last 90 days

          Version history

          A wording change starts a new version. Charts draw a boundary there, and rates are not compared across it.
          DatePromptChangeVersionByReason

          Overview Customizing

          SEO updated 2h ago · AI updated Sep 28, 02:10

          Setup: 7 of 9 steps complete Continue setup
          1. Done: Create the projectfynix.digital
          2. Done: Verify the domainnorthwind.com
          3. Done: Add competitors4 competitors
          4. Done: Add keywords1,000 keywords
          5. Done: Choose locationsUnited States
          6. Done: Add prompts250 prompts
          7. Done: Select AI engines3 asked engines, and AI Overview from rank checks
          8. To do: Connect Search ConsoleAdds clicks and impressionsConnect
          9. To do: Create an alert ruleGet notified about detectable changesAdd alert rule

          Visibility and mention rate

          Sep 3 to Sep 30 · 986 keywords · 250 prompts · values for Sep 30

          SEO visibility31.4%
          ChatGPT34.0%
          Gemini29.0%
          AI Mode41.0%
          AI Overview16.1%
          Visibility and mention rate by week, last 28 days
          Week endingSEO visibilityChatGPTGeminiAI ModeAI Overview

          Method: SEO visibility is volume-weighted. Mention rates are prompt-weighted with 95% Wilson intervals and exclude branded prompts. AI Overview is read from the rank checks of keywords linked to prompts and counts only the checks that showed one.

          Rank distribution

          986 checked
          Keywords by rank bucket, latest check
          1
          		41
          2 to 3
          		47
          4 to 10
          		213
          11 to 20
          		187
          21 to 100
          		84
          Not in top 100
          		414

          Ranks 21 to 100 come from deep checks (last 8 days).

          SEO and AI matrix

          keywordsOpen Matrix

          Not classified

          202 keywords
          Near threshold
          133
          Insufficient AI data
          57
          Not tracked in this location
          12

          AI presence is the equal-weight mention rate on ChatGPT, Gemini and AI Overview. SEO strong means rank 1 to 10. A keyword needs at least 4 valid observations per engine to be classified.

          Key changes

          View all 23 changes
          • Needs attention2
          • AI Mode mention rate fell, detectable−6.0 pts2d
          • Collection: 12 checks failed on Sep 281d
          • Changes3
          • Entered top 10: 14 keywords3d
          • ChatGPT citation rate rose, detectable+3.4 pts5d
          • New sources: 37 domains6d
          • Notices1
          • Extractor v3 → v4 on Sep 1415d

          Opportunities

          View all
          • Top 3, not cited in AIO22 keywords31.2K volume
          • Top 10, no AI mentions17 keywords24.8K volume
          • Cited, weak rank6 pages
          • Competitor ahead in both37 keywords52.0K volume
          • AIO present, not ranking41 keywords18.3K volume
          • Ranks, page not cited9 pages
          • Near threshold133 keywords88.6K volume
          • Cited only by competitors28 keywords21.4K volume

          AI by engine

          core, non-branded
          EngineMentionCitationRecommendationSOVOwn citation
          ChatGPT34%21%18%27%9.1%
          Gemini29%14%15%24%6.0%
          AI Mode41%33%n/a31%12.4%
          AI Overview16%41%n/a22%14.8%

          Equal-weight average (4 engines): mention 30.0%. AI Overview: rank checks of keywords linked to prompts.

          Competitors

          View all
          EntitySEO SOVVisibilityAI SOV, ChatGPT
          Northwind (you)18.2%31.4%27%
          HubSpot24.0%40.1%33%
          Pipedrive9.6%14.8%12%
          Zoho6.1%9.9%8%

          Top movers

          View all
          Keywords with the largest rank change in the window
          KeywordRankChange

          SERP features

          986 checked
          Result features on tracked keywords at the latest check
          FeatureKeywordsYou appear
          AI Overview411157
          People also ask612n/a
          Image pack18821
          Video1439
          Featured snippet9614
          Local pack370

          Citation share by domain type

          2,842 citations
          8%
          22%
          28%
          18%
          14%
          10%
          Citations by domain type
          TypeCitationsShare
          Owned2388.4%
          Competitors62522.0%
          Media79528.0%
          Review sites51118.0%
          Community39814.0%
          Other2759.7%

          Share of voice

          Share of voice by entity

          Collection status

          View runs
          Rank checks, today 06:12
          986 of 1,00014 pending
          AI prompts, Sep 28 02:10
          238 of 25012 failed
          Next rank check
          Tomorrow 06:00
          Next AI run
          Oct 5, 02:00

          Settings

          Your account

          ProfileSecurityPreferences

          Project settings

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          Workspace settings

          GeneralMembers and rolesAPI keysBudgets and usageCostsOperationsNotificationsBilling
          Section

          Profile

          Your name and photo, as other members see them.

          AB

          PNG or JPG, at least 128 by 128 px.

          Email

          ana@northwind.comVerified

          You sign in with this address. It cannot be changed here.

          Workspaces

          Where you are a member, and your role in each.

          WorkspaceRoleProjectsActions
          DigibrandersOwnerAll projectsOnly owner
          Brightside StudioAnalyst2 projects

          Security

          How you sign in, and where you are signed in.

          Password

          Last changed Mar 12, 2026

          Two-factor authentication On

          Authenticator app. Owners and admins must keep it on.

          Active sessions

          Devices signed in to your account. Sign out any you do not recognize.

          Active sessions
          DeviceLast activeActions
          Chrome on macOS This deviceNew York, United States · 203.0.113.24NowCurrent session
          Safari on iPhoneNew York, United States · 203.0.113.872h ago
          Firefox on WindowsLisbon, Portugal · 198.51.100.12Sep 21, 2026

          Preferences

          How the app looks and behaves for you. Each change applies at once, on every device.

          Theme

          System follows your device setting.

          Table density

          Tables open at 32 px rows. Comfortable (40 px) is the other choice. Each table remembers its own setting.

          Number and date format

          Example: 1,234.5 · Sep 30, 2026

          Motion and keyboard

          Reduce motion

          Turns off transitions, including the theme change reveal.

          Single-key shortcuts

          Keys such as J, K and [ act without a modifier key.

          General

          The name, domain and time zone of this project.

          Primary domain

          northwind.com

          The domain cannot change after the project is created.

          Time zone

          Business dates and schedules use this time zone.

          Preferences

          These apply as soon as you change them.

          Show favicons in tables

          Domain icons next to URLs and sources.

          Show setup checklist

          The checklist on Overview, until every step is complete.

          Danger zone

          Delete this project

          Deletes its keywords, prompts and history. This cannot be undone.

          Engines

          Engines observed for this project's prompts. Changes apply from the next run.

          AI engines, whether each is enabled, and replicates per prompt
          EngineClassEnabledReplicatesLocations
          ChatGPTConsumer UIUnited States
          GeminiConsumer UIUnited States
          AI ModeSERP AIUnited States
          AI OverviewSERP AICollected with SERP checks, on the Rankings schedule
          Perplexity APIOfficial APINot available yet: in benchmark

          Estimated cost change: per month. Estimate from the Sep 2026 price book.

          Section

          Not in this preview

          General and Engines show how settings forms look and behave.

          best crm for startups

          Keyword · 2 of 6 · Updated 12m ago

          Mention rate

          Observations

          last 10
          Date and engineMentionedCitedRecommended

          Events

          last 90 days

            Top cited domains

            DomainRoleCitations

            Top cited pages

            PageCitations

            Entities

            Related keywords

            KeywordRankAI Overview

            Mention rate

            95% interval
            EngineEstimateIntervalSample

            Citation rate

            95% interval
            EngineEstimateIntervalSample

            A rate is successes over valid observations in the window, each replicate counting once. Intervals are Wilson score intervals on a shared scale of 0% to 100%. A rate needs at least 4 observations; below that the count is shown instead.

            Visibility trend

              By engine

              mention rate

                In search

                tracked keywordsOpen Rankings

                Top prompts in this topic

                PromptMentionCitationChange

                Prompts

                PromptMentionCitation

                Entities

                mention rate per engine

                Related topics

                TopicPromptsMention

                Related keywords

                KeywordRankAI Overview
                Digibranders
                Workspace settings
                Presets

                Dates in America/New_York

                Ranks can be tracked by city. AI data is collected per country.

                Manage locations

                Notifications

                Today
                Rank dropped 7 positions2h agobest crm for startups #4 to #11fynix.digital · US desktop Keyword entered top 103h agobest sales crm #12 to #8fynix.digital · US mobile
                Yesterday
                Provider collection failedSep 28Rank checks, 23 of 1,000 failedfynix.digital · Run 4812 AI citation lostSep 28"best crm for a 20-person startup" · ChatGPTfynix.digital
                View all alert events

                Ana Brandt

                ana@northwind.com

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                Topic and Mention rate are always shown. SEO visibility and Top 10 describe the topic's tracked keywords.

                Columns

                Prompt, the engine columns and Mention rate are always shown. Other columns appear as the window gets wider.

                Add prompts

                Each prompt is asked on ChatGPT, Gemini and AI Mode on the schedule of its panel. AI Overview is not asked: it is read from the rank checks of a keyword linked to the prompt. Link one from the prompt's drawer.

                One prompt per line, written as a buyer would ask it.

                  Panel
                  Topic

                  The core panel is locked. A change to it is recorded with its reason and takes effect from the next weekly run.